These days, when everybody has a smartphone or tablet and uses the Internet practically everywhere, it is crucial for every brand to establish a stable online presence. There are many companies offering tools for developing the most efficient website or mobile application possible and one of them is the Magento eCommerce platform.
Perhaps the first thing that’s worth mentioning about Magento is that the company is part of eBay – undoubtedly one of the biggest online stores in the world and the corporation that also owns PayPal – one of the most popular payment systems available online. This strong background gives Magento both the resources and the experience necessary for a company whose goal is to help other companies expand their businesses and sell their products to a larger audience.
Magento offers two general sets of solutions known as the Enterprise Edition and the Community Edition
The Enterprise Edition is a product dedicated to all businesses which aim to establish their names in the online scene and particularly to fashion retailers. Indeed, some really popular fashion brands have implemented this set of solutions, namely Harper’s Bazaar, The North Face, Paul Smith, Stella&Dot and many others. With the Enterprise Edition companies can build their websites and mobile applications in such way so as to maximize their income, expand their market presence and turn all visitors into buyers.
What’s very important about the Enterprise Edition is that it doesn’t offer a “one-size-fits-all” scheme easy to be adapted to the needs of any online retailer. On the contrary, each Magento’s client is treated individually and offered a unique set of tools and design solutions. Moreover, every company is left free to decide what kinds of features to build in their website or app with the Magento team ensuring that their decisions are implemented in the most efficient and functional way possible.
That’s not all. The brands implementing the Enterprise Edition e-Commerce set of solutions are also offered a very extensive and useful piece of shopper’s data related to their geographical location or the history of their visits and purchases. Companies can use this information to target every shopper in a way that would seem unique to them, offering them special promotions or discounted prices on particular products. It sounds like a difficult thing to do but the Enterprise Edition makes it very easy for companies to divide their audience into different segments and then treat these segments in a different way.
Of course, as with any other e-Commerce set of tools and solutions, the Enterprise Edition makes great and efficient use of social networks, stimulating shoppers to share about products they’ve bought or enjoyed and this way strengthening even further the retailers’ online presence. Magento’s product also offers SEO technology that makes each company’s products more easily findable in the web’s popular search engines.
The package includes advanced in-site search tools, different filters, implementation of different payment methods, tools for intuitive mobile navigation, data encryption technology for secure online payments and a way to preview and test the whole websites or individual web pages before actual launching.
Magento’s second product is called Community Edition with the main difference between the two being the fact that this package is free to download and, most importantly, can be modified. While the Enterprise Edition is tailored to companies that want to maximize their online presence in the most efficient and yet easy and intuitive way, the Community Edition is perfect for all merchants, developers and web design Belfast based experts who like to build their websites or apps completely on their own.
Of course, all the tools and features ready to be implemented are offered by Magento and can be downloaded from the so called Magento Connect marketplace. Since the Community Edition is basically open source software, developers and retailers can’t rely on technical support from Magento. Luckily, however, there’s plenty of useful information in the company’s forums.
A Magento eCommerce platform website outlines in detail all the different ways it can help its clients grow and maintain a successful business. Of course, this is just the tip of the iceberg. When a retailer has made the decision to implement their solutions (the Enterprise Edition, in particular), they are asked to fill a short online form and are later redirected to an expert who is, basically, their guide to using the technology in the best way possible. All the information online is also available in German.